our services

Monitorization

• Traffic Segmentation and Analysis
• Conversion Rates Analysis and Improvement
• Social Media Monitoring
• Email Marketing Monitoring and Results Analysis
• Other Web 2.0 Channels monitoring
  • Blogs
  • Social Bookmarking Sites
  • News / Press Release Sites

Email marketing is still one of the main sources of traffic for most websites.

It is a myth that IT solutions are created and forever work without developers attendance. From our experience we can tell you that an web application is never completely done. There are always new features to be added and better, faster ways to do what it already does. You must understand that your application has a lifecycle and can become perfect for the task wich was designed for, only by constant maintenance and improvement.

The web is changing every second and new, better,
easier to use technologies are invented every day.

Your job is to imagine new ways in which your business can benefit from the new tech and our job is to design, code and maintenance applications which make your ideas become a tangible reality. In time and thru testing different aproaches, we will always discover a better way to solution your problems.

We will analyze your websites performance and deliver reports, explaining what the raw data actually means, and more important how we can together act acordingly, to make your users experience richer.

In a perfect world every visitor would eventually become a customer.

Even though the web visitor came to your well designed landing page searching for exactly what you have to offer this does not guaratee his conversion into a customer. You must always A/B test all the pieces of the funnel puzzle to get the perfect fit. Make a more promising or intriguing title and description for the search engine result pages, update your landing page in order to better acustom your main targeted demografic or speed up and simplify the purchase process.This is the only way to improve the number of visitors that become clients, also known as conversion rate.

A recent study by Harvard Business School on Twitter regarding the lurker phenomenon has showed some interesting results: 37.1% of the accounts have no tweets and 41% of the accounts have at at most 10 tweets in the entire twitter usage history. What this study show is that people are not always eager to particpate and take action on web applications. It takes much more than a promise or a good price to make a visitor purchase or subscribe to you newsletter or even asking for a price quote.

Our experience in designing and maintaining web applications has tought us what makes the users take the desired action. But the web is constantly changing and there are new application using trends everyday. A website can be very well built from a graphic designer’s point of view and well programmed and still not provide enough return of the investment.

Understanding the different traffic segments and creating different strategies
for each will make a successful website.

All your marketing efforts have to be monitored and centralized for the best results. There are different channels which better suit different businesses, but a multi-channel aproach is the best. You should not waist your efforts by focusing on just one channel that may or may not offer the expected results.

Social media campaigns must have very specific goals and targeting.

The main diffrence between search engines marketing and social media marketing is that the targeted visitor is there to have fun and socialize, not to search for brands and purchase products. The social game is very complex and involves variables like source authority and recomandations relevance in the equation. Giving a LIKE on Facebook doesn’t mean that the person will also buy your product. That is why advertising on social networks must be very specific and performances measured all the way. You can very easily get a lot of traffic and not convert any of it. That is why you need proffesional asistance, helping you tracking and converting your visitors and fans into customers.

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