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Magento is a modern e-commerce platform, which allows to create functional and fully personalized online store. Thanks to the fact that its source code is released on open-source license, it has huge community and plenty of extensions, which enrich functionality of this product.

One of the biggest advantages of Magento is its powerful functionality and a very broad configuration options already in the basic version. This platform is being developed by strong developers community, resulting in the creation of many new modules and the development of shop mechanisms.

ADMINISTRATION PANEL

• Multilingualism – add translations
• Multicurrency
• Levels of authorization
• Taxes – support for multiple countries
• User groups
• Content management system for information pages
• Latest reviewed and compared products
• Cross-selling
• Related and alternative products
• Product comparison
• Surveys Newsletter

PROMOTIONS

• Promotional coupons
• Pricing
• Prices for groups of customers and price thresholds for customer groups

PAYMENTS

• Integration with online payment systems
• Generating e-invoices
• Payment after Delivery

DELIVERY

• Setting the rate of delivery for orders and product
• Tables of rates for weight and place of delivery

SEARCH ENGINE OPTIMIZATION

• Search engine optimized script
• Integration with Google Site Map
• URLs management
• Meta-tags for the products and categories
• XML Site Map

USER

• Ability to purchase without registration
• History and order statuses
• Recently ordered products
• Address book
• Many delivery locations
• Wish List
• Newsletter subscription
• Reviewing and evaluating product

ORDERS

• Manage orders from the administration panel
• Email notification of orders
• RSS – notification of updates

PRODUCT CATALOG

• Inventory management
• Import & export product catalog
• Different types of products (simple product, combined, variable (color, size, etc..), a group of products)
• Virtual Product (eg: video, wallpaper)
• Tax rates by location, customer groups and product type
• Sets the characteristics of products
• Product features & cache management
• Automatic resizing of images Photo watermark
• Accept, edit, delete products reviews Filter / Search products by customer
• Sort by taking into account price or manufacturer
• Product search (simple and advanced)

PRODUCTS

• Unlimited photo gallery for a product
• Product reviews
• Related products
• Inventory
• Pricing
• Selection of options and product features
• Product group view

REPORTS

• Integration with Google Analytics
• Administration panel console
• Sales reports
• Declined orders report
• Reports on the most popular products (mostly viewed and sold)
• Inventory report • Searches report
• Product reviews reports
• Promotional coupons report

THE BIGGEST ADVANTAGES

• high number of functionalities
• very large range of configurability
• high technical level
• SEO optimization
• adjustment to business activity in many countries
• managing multiple stores from a single panel
• very large number of additional modules
• extensive programming support