WordPress is an open source blog tool and publishing platform powered by PHP and MySQL. It’s often customized into a Content Management System (CMS). It has many features including a plug-in architecture and a template system. WordPress is used by over 14% of Alexa Internet’s “top 1 million” websites.
WordPress has a web template system using a template processor. Users can re-arrange widgets without editing PHP or HTML code; they can also install and switch between themes. The PHP and HTML code in themes can also be edited for more advanced customizations. WordPress also features integrated link management; a search engine-friendly, clean permalink structure; the ability to assign nested, multiple categories to articles; and support for tagging of posts and articles. Automatic filters are also included, providing standardized formatting and styling of text in articles (for example, converting regular quotes to smart quotes). WordPress also supports the Trackback and Pingback standards for displaying links to other sites that have themselves linked to a post or article. Finally, WordPress has a rich plugin architecture which allows users and developers to extend its functionality beyond the features that come as part of the base install.
Native applications exist for Android, iPhone/iPod Touch, iPad, Windows Phone 7 and BlackBerry which provide access to some of the features in the WordPress Admin panel and work with WordPress.com and many WordPress.org blogs.
Why choose WordPress?
• Easy installation
WordPress installation takes only few minutes (not counting time necessary to send files to the FTP server) – it requires to enter data necessary to connect with database, e-mail address and administrator password.
• User friendliness
Content management as well as other website areas are intuitive and don’t require any technical knowledge.
• Ready-made extensions
Lots of readymade themes and extensions are available, that are both easy to install and use. They greatly extend websites functionality, what in many cases eliminates necessity to perform additional development works.
• Easy development of new extensions
Thanks to number of available functions and well prepared documentation even novice developer can create own theme or easy plugin for a website powered by WordPress.
• Optimized for search engines
WordPress allows to easily create friendly links, moreover it gives full control over the source code what perfectly facilitates search engine optimization.
• Versatile data structure
The core element is an object – blog post. It can be freely enriched by additional fields of many kinds which gives almost unlimited possibilities. This is the basic advantage of WordPress flexibility.


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